AI visibility strategy for accounting firms — what's actually working

Running a 4-person accounting firm. Spent 6 months experimenting with AI visibility. Here's what actually moves the needle: **What works:** 1. AI Verified Gold tier — the company registration verification is specifically credibility-building for financial services 2. AccountingService schema on service pages 3. FAQ content answering questions clients actually search: "do I need an accountant for self-assessment?", "how much does an accountant cost for a small business?" 4. Google Business Profile with complete service list and Q&A section 5. Consistent NAP (name, address, phone) across all directories **What doesn't work:** 1. Generic "we are a trusted accounting firm" content 2. Blog posts about accounting news (no one asks AI systems about accounting news) 3. Keyword-stuffed service pages **The most valuable insight:** AI systems answer questions. If you want to be cited, create content that answers the questions your clients ask. For accounting, those questions are: "how much does X cost?", "do I need an accountant for Y?", "what is the deadline for Z?" **Timeline:** 8 weeks from AI Verified Gold to first Perplexity citation.