AI visibility ROI — a 6-month case study

Sharing a 6-month case study for a professional services client (financial planning firm, 3 advisors, UK). **Starting point (Month 0):** - Zero AI citations - No structured data on website - No AI Verified registration - 0 Perplexity referrals in Google Analytics **Interventions:** - Month 1: AI Verified Gold tier registration - Month 1: Added Organization + FinancialService schema to homepage - Month 2: Created 8 FAQ pages with FAQPage schema - Month 2: Updated Google Business Profile with complete service list - Month 3: Published 4 long-form guides answering common financial planning questions - Month 4: Added Person schema for each advisor **Results at Month 6:** - 12 confirmed AI citations (Perplexity: 7, Google AI Overviews: 4, ChatGPT: 1) - 34 Perplexity referral sessions per month (up from 0) - 8 new client enquiries attributed to AI discovery - 2 new clients converted (estimated £4,800 annual revenue) **ROI calculation:** - Total investment: ~£800 (agency time for setup and content) - Revenue from AI-attributed clients: £4,800 - ROI: 500% in 6 months **Caveats:** - Attribution is imperfect — clients may have found the firm through multiple channels - The FAQ content may have improved traditional SEO as well as AI visibility - 6 months is a short measurement window