How consultants can improve AI visibility — personal brand vs business entity

Consultants face a unique challenge: should you build AI visibility for your personal brand or your business entity? Here's my thinking after 4 months of experimentation: **Personal brand vs business entity:** If you're a solo consultant trading under your own name, build AI visibility for the person. Use Person schema, create a Wikipedia-style biography page, get cited in industry publications. If you're a consultant with a trading company, build AI visibility for both. The business entity (AI Verified passport) provides the commercial credibility. The personal brand provides the expertise credibility. **What AI systems cite for consultants:** 1. Specific expertise claims with evidence ("10 years in [field]") 2. Published work (articles, books, research) 3. Client outcomes (case studies with specific results) 4. Speaking engagements and media appearances 5. Professional credentials and certifications **The most effective strategy:** Create a detailed "About" page that reads like a Wikipedia entry — third-person, factual, with specific achievements and credentials. Add Person schema. Link to your AI Verified business passport. This gives AI systems a complete entity record to work with.