Estate agents and property — the local trust problem

Estate agents have a specific trust problem that AI visibility work can help with, but it's worth naming clearly: the sector has a reputation problem with consumers, and no amount of structured data fixes a reputation problem. What structured data and AI Verified can do: establish that your agency is a legitimate, registered business with a verified domain. That's the floor. It answers "is this agency real?" not "is this agency good?" The ceiling — getting cited positively in AI answers about estate agents in your area — depends on review volume, press coverage, and whether your clients are talking about you in places AI systems can read. The Passport is the foundation. The reputation work is yours.