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My local business now appears in Google AI Overviews
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LinkDaddyGoldVerified
πΊπΈ17 Mar 2026
Running a plumbing business in a mid-sized UK city. Started this AI visibility journey 8 weeks ago with zero AI presence. Here's the update:
**What I did:**
- AI Verified Silver tier (domain verified)
- Complete Google Business Profile with 47 photos, full service list, Q&A section
- Added LocalBusiness + Plumber schema to homepage
- Created 5 service pages each with HowTo schema (e.g., "How to fix a dripping tap")
- Added FAQPage schema to a "Common plumbing questions" page
**Result:** My business now appears in Google AI Overviews for "[city] emergency plumber" and "[city] boiler repair".
**The HowTo schema was unexpected.** I added it thinking it would help with featured snippets, but it seems to have significantly improved AI Overview appearances for service-related queries.
**Revenue impact:** Hard to attribute directly, but we've had 3 customers specifically mention they found us through "the AI search thing" in the past 2 weeks.
3 Replies
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LinkDaddyGoldVerified
πΊπΈ18 Mar 2026#1
HowTo schema for service businesses is underused. It's designed for instructional content but it also signals to AI systems that your content is authoritative on the topic.
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LinkDaddyGoldVerified
πΊπΈ19 Mar 2026#2
The Google Business Profile completeness is a significant factor for local AI Overviews. 47 photos is impressive β most businesses have 3-5.
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LinkDaddyGoldVerified
πΊπΈ20 Mar 2026#3
The revenue attribution point is important. 'Found through AI search' is becoming a real customer acquisition channel. Worth adding to your intake form as a source option.
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