One thing consultants get wrong about personal brand vs business entity

Independent consultants frequently ask whether they should register as an individual or as their limited company. The answer depends on how you actually operate, but there's a common mistake worth flagging. If your clients hire "Jane Smith, consultant" rather than "Jane Smith Consulting Ltd," your personal brand is the entity that needs AI visibility work — not the company. Organisation schema for a company that clients never search for is less useful than a well-structured personal website with Person schema, a consistent LinkedIn profile, and press coverage that names you specifically. The AI Verified Passport is currently designed for business entities, not individuals. If your practice is primarily personal-brand-driven, the most useful AI visibility work is on your personal web presence. The Passport is useful if you also operate a registered company that clients might search for directly — but don't register the company just to have something to verify.