For agencies already doing SEO work, AI visibility is a natural extension — but the pitch needs to be different from traditional SEO because the client's mental model of "ranking" doesn't map cleanly onto AI citations. **The framing that works** Don't lead with "AI SEO." Lead with the specific problem: "When your customers ask ChatGPT or Perplexity about [their category] in [their city], what comes back? Is it accurate? Is it you?" Before proposing anything, run the test in front of them. Open ChatGPT or Perplexity, type "[their business category] in [their city]", and show them what comes back. If they appear, great — now show them what the citation says and whether it's accurate. If they don't appear, you have your opening. The AI Verified Passport is one component of an AI visibility service, not the whole service. The full service is: structured data audit and implementation, directory consistency check, Google Business Profile optimisation, AI Verified Passport, and ongoing monitoring. The Passport is the identity anchor that makes the rest of the work more durable. **Pricing** Pricing varies considerably depending on the agency and scope. From conversations with agencies already offering AI visibility services, the range we hear most often is somewhere between £150–£600/month for an add-on to an existing SEO retainer, and £1,000–£3,500 for a standalone audit-and-implementation project. These aren't benchmarks — they're the range of what people are actually charging right now, and the market is still finding its level. If you're pricing this for the first time, start with what your structured data audit work actually costs you, add a margin, and adjust as you learn what clients will pay. The AI Verified Gold tier (£99/month) is a line item you can pass through to clients at cost or with a margin — it's a tangible deliverable that clients can see and verify.

Pitching AI visibility to SEO clients — what's working