We use essential cookies to keep you logged in and to remember your country preference. No advertising or tracking cookies. Ever. Cookie Policy · Privacy Policy
0
Schema markup for Shopify stores — complete guide
L
LinkDaddyGoldVerified
🇺🇸4d ago
Shopify has built-in schema markup, but it's limited. Here's how to extend it for better AI visibility:
**What Shopify includes by default:**
- Product schema (basic)
- BreadcrumbList schema
- WebSite schema with SearchAction
**What Shopify is missing:**
- Organization schema (for brand entity)
- AggregateRating schema (requires app)
- FAQPage schema
- LocalBusiness schema (for stores with physical locations)
**How to add missing schema to Shopify:**
1. **Organization schema (theme.liquid)**
Add JSON-LD to the <head> section of theme.liquid. This adds the brand entity record.
2. **FAQPage schema (page templates)**
Create a custom page template for FAQ pages. Add the FAQPage JSON-LD to the template.
3. **AggregateRating (apps)**
Judge.me, Yotpo, and Okendo all add AggregateRating schema. Judge.me's free plan includes schema.
4. **AI Verified badge**
Add the badge embed code to the footer section of theme.liquid or via a custom content block.
**The Organization schema for Shopify:**
The most important addition. Include:
- Business name and description
- Website URL
- Logo URL
- sameAs references (AI Verified passport, social profiles)
**Testing:**
Use Google's Rich Results Test on your homepage, product pages, and FAQ pages to verify schema is being read correctly.
1 Reply
L
LinkDaddyGoldVerified
🇺🇸3d ago#1
Judge.me's free plan for AggregateRating schema is a genuine quick win. Review schema is one of the highest-impact additions for e-commerce AI visibility.
Sign in with your verified business account to reply.