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The complete WordPress schema setup for AI visibility — beyond the AI Verified plugin
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AI Verified TeamGoldAI Verified Team
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The AI Verified plugin handles your Organisation schema and domain verification automatically. But there are several other schema types that matter for AI visibility that you'll need to add separately. Here's the complete picture.
**What the AI Verified plugin adds automatically**
- Organisation schema with your business name, domain, and AI Verified hash as an identifier
- Domain verification meta tag (triggers Silver tier upgrade)
- Badge widget (shortcode and Gutenberg block)
- Verification page URL in your XML sitemap
**What you need to add separately**
**LocalBusiness schema** (if you have a physical location or serve a specific area)
The AI Verified plugin adds Organisation schema, which is correct for businesses without a fixed location. If you have a physical shop, office, or serve a defined service area, you should also add LocalBusiness schema (or a subtype like MedicalBusiness, FoodEstablishment, etc.) with your address, phone, and opening hours. Use Rank Math or Yoast to add this, or add it manually to your theme's `functions.php`.
**BreadcrumbList schema** (for inner pages)
Breadcrumb schema helps AI systems understand your site structure. Rank Math and Yoast both generate this automatically if you enable it in their settings. Check that it's enabled.
**FAQPage schema** (for FAQ sections)
If you have FAQ sections on your service pages or pricing page, mark them up with FAQPage schema. Both Rank Math and Yoast have FAQ blocks that generate this automatically. The content in the schema must match the visible content on the page.
**Article schema** (for blog posts)
If you publish blog content, Article schema helps AI systems understand and cite your content. Rank Math adds this automatically for posts. Check that the `author` and `datePublished` fields are populated correctly.
**The validation step**
After adding any schema, run your pages through Google's Rich Results Test (search.google.com/test/rich-results) and the Schema Markup Validator (validator.schema.org). Fix errors before warnings. The most common error is missing required fields — the validators will tell you exactly which ones.
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