What we're going to be tracking over the next six months — and what we expect to find

We're a few weeks into running a live registry, which means we're also at the start of being able to collect real data about what actually moves AI citation performance. We don't have six months of results yet — we'll have that in six months. But we do have hypotheses, and we're going to be testing them publicly. Here's what we're planning to track, and what we currently expect to find. We'll post the actual results in this thread when we have them. **Hypothesis 1: Domain verification correlates with citation improvement** Our expectation is that businesses that complete domain verification (Silver tier or above) will see improved citation accuracy in Perplexity and similar retrieval-augmented systems within 60 days. The reasoning: domain verification creates a stronger signal for AI systems that are trying to distinguish legitimate businesses from spam or lead-gen sites. We expect this to be the clearest signal in the data. **Hypothesis 2: `sameAs` links improve citation accuracy more than citation frequency** Adding LinkedIn, Companies House, and Wikidata links to your `sameAs` array probably doesn't make AI systems cite you more often — but it likely makes the citations more accurate. The AI systems pull from the authoritative sources rather than from scraped web content. We expect to see fewer wrong-city, wrong-description citations in businesses with complete `sameAs` arrays. **Hypothesis 3: FAQ schema matters less than expected** This is the contrarian one. The conventional wisdom is that FAQ schema is high-leverage for AI visibility. We're not convinced. Our expectation is that it improves featured snippet performance in traditional search but doesn't translate strongly to AI citation volume. The underlying content quality matters more than the schema wrapper. **What we're not sure about** Badge placement. We genuinely don't know whether having the badge in the header versus the footer makes any difference to AI citation frequency. Our current assumption is that it doesn't — the badge is a trust signal for human visitors, not a ranking signal for AI — but we'll track it. If you're tracking your own AI citation data, share it here. The more data points we have across different business types and sectors, the more useful the eventual findings will be. We'll publish the aggregate results in this thread at the six-month mark.