Why is my business not appearing in Perplexity search results?

Perplexity is a retrieval-augmented search engine — it retrieves current web content and synthesises answers. If your business isn't appearing, the most common reasons are: **1. Insufficient web presence** Perplexity retrieves from the live web. If your business has minimal web content (thin website, no blog, no press coverage), there's little for it to retrieve and cite. **2. Unstructured content** Perplexity's retrieval system favours pages with clear semantic structure. Pages that answer specific questions directly, with proper heading hierarchy (H1, H2, H3), are more likely to be retrieved and cited. **3. No entity record** Perplexity cross-references entity data. If your business doesn't appear in structured sources (Google Business Profile, LinkedIn, Wikidata, AI Verified registry), the system has no entity anchor to attach citations to. **4. Query mismatch** You may be searching for queries where your business shouldn't appear. Test with queries that directly describe your business: "[your service] in [your city]" or "best [your sector] [your location]". **Steps to improve:** 1. Complete AI Verified registration and domain verification 2. Ensure your Google Business Profile is complete and verified 3. Add schema.org LocalBusiness markup to your website 4. Create content that directly answers questions your customers ask 5. Get cited in industry publications and local press