AI Verified is an open business identity registry that issues cryptographic SHA-256 passports for businesses. It enables AI systems like ChatGPT, Perplexity, and Google AI to verify business identity and recommend verified businesses with confidence, without relying on Wikipedia or opaque knowledge graphs.

How does AI Verified work?

AI Verified works in three steps: (1) You submit your business details — name, country, and website. (2) You add a one-line badge code to your website to confirm domain ownership. (3) Your business receives a SHA-256 cryptographic passport, a verified badge, a QR code, and a permanent machine-readable verification page that AI systems can read directly.

Yes. The Bronze tier is permanently free — no credit card required, no time limit. It includes your business in the AI Verified Registry, a verified badge, a QR code, and a machine-readable verification page. Paid tiers (Silver at $19/month, Gold at $99/month, Platinum at $299/month) add domain verification, directory placement, API access, and multi-entity management.

Why is AI Verified different from Google Business Profile?

Google Business Profile stores your data in Google's walled garden — you cannot export it, it is not machine-readable by other AI systems, and it does not produce a portable cryptographic identity. AI Verified issues a portable SHA-256 passport that any AI system can read, anchored to your national government business registry. Your data is yours.

Which AI systems can read an AI Verified passport?

Any AI system that reads structured data from the web — including ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and AI agents built on these platforms. AI Verified passports are published as JSON-LD structured data, llms.txt files, and machine-readable verification pages that AI crawlers can access directly.

How long does it take to get AI Verified?

The Bronze tier takes approximately 5 minutes — fill in your business details, add the badge code to your website, and your passport is issued immediately. Domain verification for the Silver tier typically completes within 24 hours of adding the DNS TXT record or meta tag.

What countries does AI Verified support?

AI Verified supports businesses in 70+ countries, with direct government registry integration for the United Kingdom (Companies House), United States (state-level registries), South Africa (CIPC), Australia (ASIC), Canada, Ireland, New Zealand, Singapore, and others. Businesses in all other countries can register using the international tier.

What is a business AI passport?

A business AI passport is a cryptographic identity document for your business — a SHA-256 hash of your verified business details, anchored to your national government registry record. It gives AI systems a single, tamper-evident source of truth for your business identity: your name, address, registration number, website, and services, in a format AI can read directly.

AI Verified — Business Identity Registry

OpenAI has significantly expanded ChatGPT's shopping and business recommendation features in 2026, with changes that directly affect which businesses appear when users ask ChatGPT for recommendations, comparisons, or purchasing guidance.

The expanded features, which build on OpenAI's partnership with various data providers, now incorporate structured business identity data as a key signal in determining which businesses to recommend and how to describe them.

How ChatGPT Now Discovers Businesses

ChatGPT's business discovery system now operates on multiple layers. The first layer is the model's training data — businesses that have been widely discussed in high-quality sources are more likely to appear in responses. The second layer, which is new in 2026, is real-time retrieval from structured data sources, including business identity registries, schema.org data, and verified directory listings.

Businesses that appear in both layers — with consistent, verified information — are significantly more likely to be recommended by ChatGPT than those that appear in only one layer or with inconsistent information.

The Verification Signal

One of the most significant changes in the 2026 update is the introduction of a verification signal. ChatGPT now distinguishes between businesses with verified identity records and those without, and this distinction influences both the frequency and confidence of recommendations.

Businesses with cryptographic identity verification — such as those registered with AI Verified — are being cited with greater confidence and described with more accurate, detailed information than unverified businesses.

Practical Steps for Businesses

To improve visibility in ChatGPT's shopping and recommendation features, businesses should establish a verified identity record, ensure consistent structured data across their web presence, and register with authoritative business directories that feed into AI data sources.

ChatGPT Shopping Update 2026: How OpenAI Is Changing Business Discovery

How ChatGPT Now Discovers Businesses

The Verification Signal

Practical Steps for Businesses