How Do I Know If My Structured Data Is Working?

## The Short Answer Use Google's Rich Results Test to check for errors and warnings. Use the schema.org validator to check compliance with the schema.org specification. Then do a manual check by querying ChatGPT or Perplexity about your business to see if the structured data is influencing AI responses. ## Tool 1: Google's Rich Results Test Google's Rich Results Test (search.google.com/test/rich-results) is the most widely used tool for validating structured data. It: - Crawls your URL and extracts all structured data - Identifies errors (which prevent rich results) and warnings (which may reduce effectiveness) - Shows a preview of how your structured data will appear in search results **How to use it:** 1. Go to search.google.com/test/rich-results 2. Enter your website URL 3. Click "Test URL" 4. Review the results for errors and warnings **What to look for:** No errors on your Organisation JSON-LD. Warnings are acceptable but should be addressed where possible. ## Tool 2: Schema.org Validator The official schema.org validator (validator.schema.org) checks your structured data against the schema.org specification. It is more strict than Google's Rich Results Test and will flag issues that Google's tool may not. **How to use it:** 1. Go to validator.schema.org 2. Enter your URL or paste your JSON-LD code 3. Review the results **What to look for:** No errors. Warnings about recommended properties are worth addressing. ## Tool 3: AI Verified's JSON-LD Generator AI Verified's free JSON-LD Generator at [aiverified.io/tools/json-ld-generator](/tools/json-ld-generator/) generates a correctly formatted Organisation JSON-LD block. If you are unsure whether your existing JSON-LD is correct, use the generator to create a reference version and compare it to your implementation. ## The Manual Check After verifying your structured data with the tools above, do a manual check by querying AI systems about your business: 1. Ask ChatGPT: "Tell me about [Your Business Name]" 2. Ask Perplexity: "What does [Your Business Name] do?" 3. Check Google: Search for "[Your Business Name]" and look for a Knowledge Panel If the AI systems describe your business accurately and completely, your structured data is working. If they describe you inaccurately or do not know you, there may be additional issues beyond structured data — see [Why Is My Business Not Appearing in ChatGPT?](/wiki/why-is-my-business-not-appearing-in-chatgpt) for a comprehensive diagnostic guide. ## Common Issues and Fixes **Issue:** Organisation JSON-LD has errors in Rich Results Test **Fix:** Check for missing required properties (name, url). Ensure the JSON is valid (no syntax errors). **Issue:** Structured data is present but AI systems still describe the business inaccurately **Fix:** The structured data may be correct but AI systems may be using older training data. Ensure your AI Verified passport is up to date and that your llms.txt file is published. **Issue:** Rich Results Test shows no structured data found **Fix:** Check that the JSON-LD is in the section of your homepage, not just on inner pages. Check that the script tag has type="application/ld+json". ## See Also - [What is JSON-LD?](/wiki/what-is-json-ld) - [What is Schema Markup?](/wiki/what-is-schema-markup) - [What Is the Difference Between Structured Data and Schema?](/wiki/what-is-the-difference-between-structured-data-and-schema)