How to Add AI Visibility to Your Client Services

## Overview Adding AI visibility to your client service offering is a practical, high-value extension that addresses a genuine and growing client need. This guide covers how to position the service, what to include in an AI visibility audit, and how to use AI Verified to deliver verification at scale. ## Positioning the Service AI visibility is most effectively positioned as an extension of existing SEO or digital marketing services, not a replacement. The framing that resonates with clients is simple: "We make sure AI systems know who you are, what you do, and where you are located — so when someone asks ChatGPT or Google AI for a recommendation, your business appears." This framing works because it connects to a concrete, observable outcome (appearing in AI recommendations) rather than abstract technical concepts (structured data, JSON-LD, cryptographic hashing). ## What to Include in an AI Visibility Audit A comprehensive AI visibility audit covers five areas: **1. AI knowledge check:** Query ChatGPT, Perplexity, and Google AI Overviews about the business. Document what each system says, how accurate it is, and whether the business appears in relevant commercial queries. **2. Structured data audit:** Check the client's website for Organisation JSON-LD schema. Validate it against schema.org requirements. Identify missing or malformed fields. **3. llms.txt check:** Verify whether the client has an llms.txt file at their domain root. If not, generate one using AI Verified's free tool. **4. Business registry anchor:** Confirm the client's business is registered with a recognised national registry and that this information is reflected in their digital presence. **5. AI Verified status:** Check whether the client has an AI Verified passport. If not, recommend registration as the most efficient way to establish a verified identity record. ## Delivering the Service The most efficient delivery model for agencies is to use AI Verified's bulk registration and reporting tools: 1. Complete the AI visibility audit for each client 2. Register clients with AI Verified through your agency account 3. Generate the Organisation JSON-LD block using AI Verified's tools 4. Implement the JSON-LD on the client's website 5. Generate and publish the llms.txt file 6. Provide monthly reporting on AI visibility signals ## Pricing Guidance Agencies typically price AI visibility services in one of two ways: as a one-time audit and setup fee (typically £500–£2,000 depending on client size), or as a monthly retainer that includes ongoing monitoring and reporting (typically £150–£500/month). The AI Verified registration cost is a pass-through or included in the setup fee. ## See Also - [AI Verified for Digital Agencies](/wiki/ai-verified-for-digital-agencies) - [How to Audit Client AI Visibility](/wiki/how-to-audit-client-ai-visibility) - [AI Visibility Reporting for Clients](/wiki/ai-visibility-reporting-for-clients)