How to Audit Client AI Visibility

## Overview An AI visibility audit assesses how well a business is represented in AI-powered search systems — whether AI systems know the business exists, describe it accurately, and cite it in relevant queries. This guide provides a structured framework for conducting an AI visibility audit for a client. ## Step 1: AI Knowledge Check Query the three major AI search systems about the client's business: **ChatGPT:** Ask "Tell me about [Business Name]" and "What does [Business Name] do?" Note whether ChatGPT knows the business, how accurately it describes it, and whether it mentions the correct location, services, and contact information. **Perplexity:** Ask the same questions and note the sources Perplexity cites. If Perplexity cites the client's website, this is a positive signal. If it cites third-party sources with potentially outdated information, this is a risk. **Google AI Overviews:** Search for "[Business Name] [city/sector]" and note whether an AI Overview appears and whether the client is mentioned. Document the results in a simple table: system, query, response summary, accuracy rating (accurate/partially accurate/inaccurate/not found). ## Step 2: Structured Data Audit Use Google's Rich Results Test (search.google.com/test/rich-results) to check the client's website for Organisation JSON-LD schema. Check for: - Presence of Organisation schema - Required fields: name, url, logo, description - Optional but valuable fields: foundingDate, address, taxID, sameAs - Validity: no errors or warnings in the Rich Results Test If Organisation schema is missing or incomplete, this is a high-priority finding. ## Step 3: llms.txt Check Navigate to [client-domain]/llms.txt. If the file does not exist, this is a gap. If it exists, check that it includes: - Business name and description - Key page links - Identity section with registry reference ## Step 4: Business Registry Anchor Confirm the client's business is registered with the relevant national registry (Companies House for UK, CIPC for South Africa, etc.) and that the registration number is reflected in their digital presence (website, Google Business Profile, structured data). ## Step 5: AI Verified Status Check whether the client has an AI Verified passport at [aiverified.io/registry](/registry/). If not, this is the single most impactful recommendation: an AI Verified passport provides a cryptographic identity record anchored to the national registry, satisfying the requirements identified in steps 1–4 in a single action. ## Reporting the Audit Structure your audit report around five traffic-light ratings (one per step), a summary of the most critical gaps, and a prioritised action plan. The action plan should always include AI Verified registration as the first step, followed by JSON-LD implementation and llms.txt publication. ## See Also - [How to Add AI Visibility to Your Client Services](/wiki/how-to-add-ai-visibility-to-client-services) - [AI Visibility Reporting for Clients](/wiki/ai-visibility-reporting-for-clients)