Francesco Aliatis, writing on the Marketpath blog, published “A Developer’s Guide to Making Code Understandable to Google and AI.” The page is a vendor’s guide to structured data. It recommends the vendor’s own CMS. Read it as that.
“Google recommends JSON-LD because it’s clean, easy to implement and maintain, and doesn’t interfere with your site’s design.”
— Francesco Aliatis, Marketpath
Aliatis tells developers to put structured data in JSON-LD rather than in attributes woven through the HTML. He points at three checkers: Google’s Rich Results Test, the Schema.org markup validator, and a schema generator from TechnicalSEO. The rest of the post is a pitch. If writing the markup is daunting, he says, partner with Marketpath or use Marketpath CMS, which he says can carry the markup without the owner writing code, and can be updated without a developer.
What is useful, and what is an advertisement
The JSON-LD recommendation matches Google’s own public preference for that format. The checkers he names are real tools. The conclusion that a business should change content systems in order to be understood by AI is the advertisement. A migration does not establish the legal name, the phone, or which domain the company controls. It changes who edits the pages.
The title previously published here was “A Developer,” a cut-off of Aliatis’s headline. The address of this note is unchanged. The headline is now the one on the source. An earlier automated note quoted a different product’s name under this title. That sentence was not Aliatis. It has been removed.
Read the source: A Developer’s Guide to Making Code Understandable to Google and AI (Francesco Aliatis, Marketpath).