Wiki · citable explainer
How answer engines distinguish similarly named businesses and which public signals improve correct resolution.
Entity disambiguation is the practical core of AI visibility for SMEs. Association inventory and selective passports exist to make resolution easier without inventing encyclopaedic notability.
What is entity disambiguation?
Determining which specific real-world entity a name or mention refers to when multiple candidates exist.
Which signals help most?
Geographic context, registry identifiers, structured data, domain control, and selective third-party public records.
Do common names make verification useless?
No. Common names increase the need for stronger disambiguation anchors.