Structured data for business identity is the practice of making organisation facts explicit to machines: name, URL, telephone, address, identifiers, and sameAs relationships. The two complementary channels are first-party markup on your site and third-party public records that repeat the same facts.
First-party structured data
Schema.org Organization or LocalBusiness in JSON-LD is the common pattern. It must match visible content. Plugin stacks that emit five conflicting graphs are a liability. Schema markup · JSON-LD.
Third-party structured records
Maps profiles, official registries, and selective passports provide external corroboration. AI Verified passports expose HTML and JSON at stable hashed URLs for eligible organisations. Machine-readable business identity.
Agreement is the point
Structured data that conflicts across surfaces trains systems to distrust or to pick randomly. NAP and naming policy come before markup volume.