Wiki · citable explainer
Structured data for business identity means publishing organisation attributes in explicit machine-readable form — on-site schema and selective third-party records — so systems need not guess from theme HTML alone.
Structured data for business identity is the practice of making organisation facts explicit to machines: name, URL, telephone, address, identifiers, and sameAs relationships. The two complementary channels are first-party markup on your site and third-party public records that repeat the same facts.
Schema.org Organization or LocalBusiness in JSON-LD is the common pattern. It must match visible content. Plugin stacks that emit five conflicting graphs are a liability. Schema markup · JSON-LD.
Maps profiles, official registries, and selective passports provide external corroboration. AI Verified passports expose HTML and JSON at stable hashed URLs for eligible organisations. Machine-readable business identity.
Structured data that conflicts across surfaces trains systems to distrust or to pick randomly. NAP and naming policy come before markup volume.
Is structured data only for rich results?
Rich results are one consumer-facing outcome. Structured identity also supports entity understanding beyond decorative rich results.
Should I mark up fake reviews as structured data?
No. Fraudulent structured data is worse than none.
Real concept links only — no invented SME Wikidata or Wikipedia items.
Knowledge graphs · Wikidata · Notability for SMEs · Wiki index · Public registry
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