Generative engine optimization is a name for work people were already doing: give the machine a version of the firm it can finish. The new part is the box. The old part is the facts.
The work
Agreement across the site, the map, and a public file. Visible text. Markup that matches the text. A badge that points at a hash, not at a landing page that says “home.”
The pitch to ignore
A monthly fee to “optimize your prompts.” A graph that goes up when you syndicate the same paragraph to twenty sites. A claim that Overviews are a listing product.
GEO without identity is just SEO copy pasted into a new deck. Identity without a site is a file nobody will click. Do both. Pay for one invoice that can say which hour was which.
Read why this exists. Check a name in the registry. Or start with a free check. Gold is $297 a year for a fuller identity. Paying does not itself verify the website.