Friction Index

AI Visibility Friction Index

Framework for measuring how hard it is for answer engines to resolve and trust a business identity.

What Is the AI Visibility Friction Index?
A framework for measuring how hard it is for answer engines to resolve, trust, and correctly describe a business identity.
Measuring Entity-Resolution Friction
Practical checks for whether systems can separate your business from similarly named entities without inventing facts.
NAP Inconsistency as Friction
Name, address, and phone conflicts are one of the highest-cost sources of answer-engine friction for local and multi-location businesses.
Structured Data Gaps and Friction
Missing Organisation markup forces models to infer identity from prose, increasing error and omission risk.
Reducing Friction for Type A Businesses
Type A selective classification lowers public-evidence friction by packaging observed identity into citable passports and hubs.
AI Visibility Friction Index
The AI Visibility Friction Index measures how hard it is for answer engines to resolve and trust a business identity.