Friction Index · citable explainer
Practical checks for whether systems can separate your business from similarly named entities without inventing facts.
Test exact-name, near-name, and local queries. Score whether answers converge on one entity with stable facts.
How do I test friction manually?
Query multiple answer engines with exact legal name, trading name, and city variants; compare consistency.
What is a high-friction signal?
Conflicting addresses, duplicate near-names, or answers that merge two businesses into one.