What we claim

  • Type A is an eligibility classification for publication of a public identity record
  • Passports are forensic public identity surfaces with evidence paths and structured data
  • Gold means domain attestation and packaging rights at $297/year
  • Structured data and real-world associations support resolvability and citation candidacy
  • On this registry, “best” in FAQ answers means verified public identity — not paid placement

What we will never claim

  • Guaranteed ChatGPT, Perplexity, Google AI Overview, or any model placement
  • Page-one rankings versus Yelp, Angi, Google, or any competitor
  • That “verified” means “best workmanship” or safest hire
  • That Bronze or Gold replaces licenses, insurance, bonds, or regulated KYB
  • Invented Wikipedia or Wikidata items for non-notable SMEs
  • That every business should be listed or that listing is automatic
  • That Gold is a purchased search rank on our hubs or elsewhere

Why this page exists

Sales pressure, AppSumo pressure, and SEO pressure all push soft language toward hard guarantees. A verification registry that overclaims becomes useless as evidence and dangerous as a brand.

Every landing page, email sequence, hub FAQ, and sales call should be readable against this policy. If a sentence fails the policy, cut it.

Allowed marketing posture

Allowed: possibility language, candidacy, packaging, resolvability, selective eligibility, brand SERP presence of passports, badge closed loop.

Not allowed: outcome guarantees, fake scarcity about “only 10 verified spots in your city,” or implying government endorsement.