Hallucination is not a mystical glitch. It is what a model does when it must speak and the sources do not agree. Fluency stays. Truth leaves.
For a small firm the typical hallucination is not a dragon. It is last year’s address, a competitor’s hours, or a license number that belongs to a different LLC with a similar name.
What reduces it
Agreement. A short public file. Markup that matches the page. A site that does not hide the name in a canvas. What does not reduce it: a longer About page with the same contradictions, or a prompt you paid someone to “inject.”
What we will not say
We will not say a Gold file makes hallucination impossible. We will say it removes one excuse the model had — “there was no clean copy.”
Read why this exists. Check a name in the registry. Or start with a free check. Gold is $297 a year after the website is proved.